Welcome to The Wave


You may have heard that “onda” means “wave”, but it also has a colloquial meaning in Tulum, Mexico, a place that deeply inspired the brand’s inception and aesthetic: “Cuál es la onda?” is loosely translated to, “what’s going on?” On The Wave, we’ll aim to keep you abreast of all that's going on in the clean beauty space.

 “La onda” can also be translated to “the vibe,” and we want ours to continue to be one of open mindedness, of being willing to learn, but of also realizing that things are forever changing and evolving. So we’ll ebb and flow like a wave, as we continually tweak and redefine what clean beauty means to us as a brand.

Thank you for visiting us and riding The Wave. We hope you enjoy the content you find here. If there’s someone you’d like to hear from or a topic you’d like to read about, always feel free to reach out to us at hello@ondabeauty.com.

The Outset Founders Scarlett Johansson and Kate Foster

Introducing The Outset

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sharks swimming in shallow waters

Celebrating Shark Week with Squalane

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Hair Oiling 101

Hair Oiling 101

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Dr. Alkaitis Organic Soothing Gel beside a houseplant

Desert Island Pick: Dr Alkaitis Organic Soothing Gel

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woman touching her face

What Is Skinflammation?

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hand holding bottle

Brand Highlight: Symbiome

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