Putting transparency at the forefront, all of Ilia’s products blend botanicals with active levels of skincare ingredients to shield skin from environmental stressors–and most importantly SPF. “SPF is what protects and powers these actives, making them up to 200% more effective,” she explains. “Without it, those skin-saving ingredients deteriorate quickly when exposed to light.” Hero actives including Vitamin C, Niacinamide, and Hyaluronic Acid can be found throughout the line, ensuring a multitude of skin benefits, while all SPF is chemical screen-free.
In addition to transparency, Ilia is also committed to sustainability and recycling through the use of recycled aluminum, glass components, and responsibly sourced paper. The brand has partnered with Pact Collective to recycle all of its empties. Ilia has also committed 1% of Super Serum Skin Tint SPF 40 sales to environmental causes—starting with reforestation. “Our goal is to plant 1 million trees by the end of 2023 in partnership with One Tree Planted,” says Plavsic.
Here, some of our favorite Ilia products to add to your clean color line up.