No matter what your plans are this Valentine’s Day, we have you covered.

While we believe in looking and feeling our best every day of the year, Valentine's Day nevertheless provides the perfect excuse for some self-care and a colorful lip, smoky eye, or perfectly highlighted cheekbone to boot. 

The good news is that clean makeup has come a long way in the last few years, with the arrival of brands like Rose Inc, Westman Atelier, Kosas, and Beautycounter that deliver makeup artist-quality products that apply beautifully, with long wearing pigments and active ingredients for seriously fabulous results. So, whether you’re staying in or being swept off your feet, celebrating Valentine’s Day or Galentine’s Day, we have a curation of Valentine’s Day makeup ideas and clean products to match every occasion. 

Here, four Valentine’s Day makeup looks that you’ll fall in love with.

There is nothing like sticking to the classics. In this case, we mean a romantic, candlelit dinner and a nineties, glam makeup look. A bold, glossy lip, a highlighted cheek, and a smokey eye is a foolproof Valentine’s Day makeup look. The Rose Inc Satin & Shimmer Duet Eyeshadow contains two buildable shades for a bold, smoky eye and is loaded with hydrating ingredients to prevent creasing. Finish with a dab of highlighter across cheeks, a sweep of game-changing lipstick and a lash lengthening mascara.

A cozy night at home curled up on the couch with take out, an entertaining movie, and good company is the perfect opportunity to try out the trending soft glam look. Soft glam can be broken down into three words: neutral, diffused, and radiant. Start with glowing skin that is nourished and hydrated; then go for a natural fluffy brow, using the Rose Inc buildable soft-hold serum that conditions and strengthens with squalane, and vitamins E and B5. Finish with a line-blurring lip color that plumps and softens, and a dusting of light-reflecting miracle powder.

First impressions are everything, so put your best skin forward. These modern makeup formulations double as skincare, featuring ingredients like rose extract, shea butter, and squalane that nourish the delicate skin on the eyes and lips, while this Rose Inc do-it-all concealer brightens, blurs, and contours, all while minimizing the look of fine lines and delivers an even complexion that glows. The final touch? A mood-enhancing, mind-expanding, spirit-lifting scent for some added oomph.

Galentine’s Day may be about showing love to your friends, but don’t forget to show yourself some love, too. From an ultra-moisturizing lip tint formulated with coconut oil, shea butter, and vitamin E, and a tinted serum from Rose Inc that delivers both powerful skincare and sheer, radiant coverage, to a brow gel that not only imparts perfectly groomed arches but also conditions–these multitasking, hybrid beauty products work hard while looking effortless. Finish with a few drops of 14th Night Hair Elixir, which does double duty as a conditioning and styling treatment.