Introducing JVN Hair.
Everything you need to know about this transformative, sulfate and silicone-free hair care line that is changing hair–and the beauty industry–from within.
Hairstylist by trade turned writer, comedian and Emmy nominated TV personality, Jonathan Van Ness is known for his positive outlook on life, commitment to cultivating personal joy, and some of the most luscious locks both on and off screen.
Jonathan’s career took off when he was cast as the grooming expert in Netflix’s 2018 reboot of “Queer Eye”, but before then he worked as a hairstylist and it was during this time that he developed a deep understanding of product ingredients and how they affected different hair types, as well as the belief that everyone and every imperfection is something that is beautiful and should be celebrated. “I obviously love to do hair. And I love to do transformation sometimes,” says Van Ness. “But I feel like my passion, and my role, is more about accepting who we are and embracing who we are. I really want people to celebrate themselves, and that’s always what I’m trying to do.”
Launched in 2021, JVN Hair is a clean, sustainable, cruelty-free line with a non-gendered approach, built for every person and all hair types, that expands on his platform of acceptance and equality. “I wanted to create a hair-care line that wasn't so segregated, like for this type of hair and for that type of hair. Because one thing I learned in my education early on is that hair is hair, even though it can look really different, it just needs more moisture and strength, or more body and volume,” Van Ness explains.
Free of harsh chemicals and ingredients like sulfates, silicones, and parabens that strip hair and alter its natural integrity, the game-changing ingredient that can be found in all JVN products is hemisqualane–a patented, award-winning, sustainable silicone alternative derived from sugarcane through a bio fermentation process. Unlike silicones, this breakthrough molecule acts to improve and strengthen the hair over time, penetrating deep into the core of the hair and repairing strands while also offering protection and a smooth finish for all types and textures.
“Hemisqualane is our one-ingredient revolution that improves your hair over time by creating healthier, stronger strands,” says Van Ness. “It penetrates the hair’s core better to deeply repair, protect, and smooth all types and textures. Healing from the inside out.”
Along with hemisqualane you'll also find ingredients like niacinamide, which helps support keratin repair and increase body and sheen; hyaluronic acid which holds up to 1000x its weight in moisture; and bisabolol, a powerful anti-breakage ingredient.
“Self-care is the non-negotiable,” says Van Ness of his philosophy. “That’s the thing that you have to do. And beauty is the thing that can be the benefit of the self-care. Beauty is not the point. Beauty is just a cute side-effect from self-care.”
Here, two award-winning JVN Hair products you should try now:
Complete Pre-Wash Scalp Oil
This nutrient-packed oil works as a pre-shampoo treatment to moisturize and cleanse the scalp. Loaded with hemisqualane to promote stronger, shinier, healthier-looking hair, this oil also contains rosemary extract, known to stimulate hair growth and promote fullness, and bisabolol, a natural ingredient known to help clarify and clean hair.
Complete Air Dry Cream
A soft styling cream that adds buildable, soft, touchable hold and lets your natural texture shine without using heat styling tools. Air Dry Cream can be used on all hair types and textures and provides UV protection and humidity protection. Packed with hemisqualane, this cream also contains chia seed and linseed extract, which act as natural texture enhancers, and moringa seed oil for shine and softness.
