Desert Island Pick: Beautycounter’s Think Big All-in-One Mascara
“Mascara? On a desert island?,” you ask. We know, we know. Seems frivolous. But hear us out. If there’s one thing that can inject a jolt of confidence and get-it-done (which you’d surely need on a desert island), it’s a pair of fresh, awake-looking eyes.
And we find it pretty incredible that a clean formula can do just that. But what exactly makes a mascara clean as opposed to…not? Well, as we mentioned in our Clean Beauty Swaps post, conventional mascaras have been found to contain ingredients such as PTFE (a non-stick ingredient that’s also known as Teflon. Yes. THAT Teflon.), thimerosal (a mercury-derivative), even formaldehyde. No thank you. The skin on our eyelids is the thinnest on the body, so anything applied to the eye area is easily absorbed. Beautycounter’s formula relies on ingredients like tripeptide technology, a blend of lash-care conditioners that helps lashes appear longer, fuller, and stronger; and ones you can pronounce and recognize like rice bran, calendula, and carnauba waxes to help to build creamy volume with a weightless feel.
Gregg Renfrew and her expert team have created a rich, deeply-pigmented mascara that glides on smoothly and completely coats our lashes in a flash of jet black. Lashes go from looking limp and squat to lifted and out-to-there. One glance in the mirror and we instantly feel more awake, alive, and ready to face the day.
Still not convinced? Check out these befores and afters from the brand. We dare you to not need to try this mascara now…
All photos, credit: Beautycounter