by Cristina Rivera Earl on Mar 15, 2022
Our approach has always been non-compromising. We’ve focused on the customer experience with equal amounts of quality and consciousness. It’s not just about telling a story; it’s walking the talk and living the story. Investing in ingredients to create transformational skincare is THE best marketing dollars we’ve spent and to have some customers still purchasing Sodashi after 23 years is testament to this.
I love this question!! My meditation journey had only begun a few years before Sodashi launched to the world. One day a new employee (Jessica), came to my office and asked me “what is it you do, I really want what you have because you always appear so calm”. Once Jessica learned, her next question was “why can’t we make this available to all the staff”? and that’s exactly what we did. Sodashi has now supported over 70 employees to learn the fabulous technique.
The immediate result I see when someone learns [to meditate], is the stress dissolves from their face, particularly around their eyes – and they glow. Over time, and especially if they’re meditating every day, the benefits become more obvious. It’s great to observe their inner peace shining brightly, and if there is chaos or stress around them, they appear calmer and have more clarity. It’s such an effective technique for self-care.
What is your personal definition of clean beauty?
March is Women's History Month so we're honored to be featuring you as our Insider for this month. Can you name a few women who have served as inspiration for you?
I admire every woman who has the courage to speak out and use their influence to positively make change.
Brené Brown for teaching me about vulnerability and to have the courage to show up even when I can’t control the outcome.
Ruth Bader Ginsburg and all the women, before and after her, who have used their voices for gender equality.
Maya Angelou I love every one of her quotes, they are always great reminders, and my favourite quote of Maya’s is “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”.My Mother taught me resilience and how to manage adversity, and was the first woman I witnessed turn her passion (for pottery) in the early 70’s into a thriving business.
Business advice: at the beginning of my Sodashi journey I was told “Do what you do so well people can’t help but talk about what you do”.
Best personal advice was from my Mum growing up, who always told me I "could do anything I put my mind and attention to” and gave me the belief anything was possible.