Would it surprise you to learn that sometimes the soap you use to get clean isn't always so clean? Soapply only uses expertly crafted, purposeful ingredients, unlike many large brands that are marketing themselves as "luxury" while still using synthetic additives and toxic fillers. Founder Mera McGrew first had the idea for Soapply while living and working in Africa and realizing that access to soap and a place to wash their hands was still out of reach for people in many places around the globe. Soapply's mission is to create a product that isn't just good for you, but that also does some good. Every ounce of soap sold is tied to a donation that helps fund water, sanitation, and hygiene and makes handwashing possible for people worldwide. Now that's a soap we can feel good about using.