Formulate, advocate, & educate—that’s Beautycounter’s motto for creating safe products that perform. They think beauty should be good for you (and we agree!), so their products are designed to create a future where all beauty is clean beauty. How seriously do they take their product safety, you ask? Very seriously - just take a look at The Never List™ - a list of over 1,800 ingredients that are never used in their formulas.
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