Introducing Clean Skincare & Makeup Brand EcoFabulous
Discover EcoFabulous, the skincare and makeup brand making science beautiful
Chemist-created. Artist-innovated. Science-backed beauty. That’s the story behind EcoFabulous, the good-for-you skincare and makeup brand committed to designing a new kind of clean cosmetics.
Founded by Marissa Shipman, EcoFabulous is focused on delivering high performance, non-toxic, makeup artist-quality beauty products that are clean, sustainable, and created with Gen Z in mind– because teens deserve clean makeup products, too.
"I am passionate about building beauty products that deliver real performance for the beauty consumer and make no compromise with respect to clean ingredients and packaging, because there is no planet B," says Shipman.
EcoFabulous delivers high performance, non-toxic, makeup artist-quality products that are clean and sustainable.
Combining science with an eye for artistry, the line’s result-driven and sustainable formulas sit alongside beauty innovations to offer clean products that your skin wants, with a greener future in mind.
All of the products include Squalane, the sugarcane-derived hero hydrator, along with hard working actives such as Niacinamide, Vitamin C, Bakuchiol and Bisabolol.
All of EcoFabulous’s packaging is also recyclable, refillable and made from post-consumer materials and aluminum–known as earth’s infinitely recyclable material–to help keep the planet happy and keep the earth fabulous for future generations.
All packaging is recyclable, refillable, and made from post-consumer materials.
Among the brand’s skincare offerings is a collection of seven different facial oils, including Original, Calming, Brightening, Energizing, Clarifying, Nourishing, and Nighttime, that can be used on their own or mixed in with your favorite moisturizer to give it an added boost. The Ultra-Hydrating Moisturizer is lightweight but loaded with gamechanging ingredients like Squalane, Niacinamide, and Sodiumhyaluronate and is suitable for all skin types whether dry, oily, or somewhere in between.
Transparency is of the utmost importance.
“We’re introducing a new generation with the goal of being transparent, real and fun for everyone, and we don’t sacrifice performance or quality or being seen,” says Briana Bennett, EcoFabulous's general manager. “Gen Z is literally redefining the beauty industry,” adds Jason Hoffman, VP of Beauty and Product Experience. “So it’s important to allow them to grow up in a portfolio where clean beauty is created and celebrated.”