April Gargiulo

April Gargiulo

Simply put, April Gargiulo makes two of our favorite things: wine and super effective clean beauty products. Her brand, Vintner's Daughter, has achieved cult status due to its pure ingredients and powerful hydrating effects. We can barely keep it in stock. Here, she tells us about developing Vintner's Daughter from the vineyard to the shelves of ONDA Beauty.

1.   WINE TO BEAUTY

When did you know that you wanted to develop skincare?

I started to dig into the so-called “luxury” products I was using and found out that they were made from cheap, often toxic synthetic ingredients. My winemaking background had instilled a respect for the finest raw materials and honoring them through methodical formulations. The products I was using were anything but. This was the genesis of Vintner’s Daughter. I wanted to create true luxury skincare on the same foundations as fine winemaking.


 

 2.  TRUE RESULTS

I’ve heard you say you struggled with your own skin issues. What were they, and do your products help?

I had cystic acne and hyper-pigmentation all my life, and then, as I grew older, all the fun stuff that comes along; fine lines and loss of elasticity. I was tired of trendy ingredients or products that promised results but never really worked. I wanted products that had such a deep connection to my skin that they would speak their own language. When you apply Active Treatment Essence followed by Active Botanical Serum, your skin is receiving all the hydration, moisture, nutrition, and plant actives it needs to be its very best in two simple yet powerful steps. I’m still amazed at what they do for my acne-prone, pigmented, 45-year-old skin.


 

3.   ON SHORTCUTS

What are the similarities between making wine and creating a skincare line?

More than anything, it is a shared ethos around doing whatever it takes to make the very best of something. When I first brought our three-week-long formula to labs, I was turned away time and time again. They were not used to making anything that took over one day. They encouraged me to take short cuts and use cheap alternatives. My winemaking background allowed me to hold to those values of craftsmanship and never cutting corners to save time or money.


 4.  THAT ONE THING

What is the one product you can’t live without, and why?

That is easy, and it's two products—not one—because they are each other’s perfect complement. Active Treatment Essence, my multi-beneficial hydration step, followed by Active Botanical Serum, my multi-beneficial moisture step. People think hydration and moisture are the same, but in fact, they are different, and your skin needs both. Hydration is water, and moisture is oil. When you have distinct steps versus an emulsion of the two, you get deeper hydration and better moisture. And because Vintner’s Daughter offers so many benefits in a single product, I know my skin is receiving everything it needs to be its best in these two simple steps.


5.   BIG FAN

Vintner’s Daughter has a cult following. What do you think has created such devoted fans?

We really have grown by word of mouth. We've never done any real marketing. Ultimately our coveted and beloved status is about what is in the bottle and how it makes our customers feel and look. We are grateful for this G to G or girlfriend to girlfriend growth. Creating confidence in our customers’ beautiful skin is the greatest gift.

 6.  THE FUTURE
As a clean beauty insider, what do you see as the next big thing? What’s on the skincare horizon?
Fewer but better products that truly serve the skin.

 7.   EDITING LIFE
How do you balance running your own business and raising a family?

I wish I had a magic solution to share, but really it's about setting priorities and laddering everything back to them. Sometimes you have to be quite brutal about what stays and what goes.

APRIL'S FAVORITES 
Prana Ionic Body Brush
$45

"I haven't used this yet, but it looks like heaven and I really enjoy dry brushing when I have time. I will be purchasing this today."

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Kjaer Weis Lipsticks
$56

“Kirsten is a dream and has been a help to me in the industry. Her products are some of my favorites, especially the lipsticks.”

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Kosas LipFuel
$18

“This is always in my pocket. I love the moisturizing light color and slight plump it gives my lips.”


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